JJ’s Flower Shop

Dunwoody, Atlanta, GA

Project Type: Commercial Interior Design
Space: Workstation, Retail Space
Location: Dunwoody
Nearby Areas: Sandy Springs, Roswell
City: Atlanta, GA

JJ’sFlower Shop evolved from a vintage VW bus into a permanent storefront. The interior is colorful and tactile by design, while staying organized for daily retail.
This retail shop shows how a small footprint can carry a strong identity when layout, light, and materials work together.
Support quick transactions and hands on arranging without losing the charm that made the brand memorable.
The shop should read bright and welcoming, with clear paths for browsing, pickup, and workshops.
Plan the room for flow first. Entry leads to cashwrap, then to work tables where tools stay close at hand but out of sight. Color appears in measured fields so stems remain the focus. Durable surfaces handle water and movement. Lighting shifts from precise tasks at the workstation to a softer tone on the floor.
Cashwrap with Hidden Storage
A bright counter creates a clear handoff point and keeps supplies tucked away.
Work Tables that Stay Clean
Concealed bins and open shelves support arranging and wrapping without clutter.
Display that Invites Touch
Low pedestals and open shelving make it easy to browse and refresh seasonal stories.
Light for Color and Comfort
True to color task light at the tables and warm ambient fixtures in the retail zone.
Brand Color in the Right Places
Saturated accents frame the product rather than compete with it.

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Meet Dawn

Dawn Heuer is a nationally recognized interior designer and design producer, known for her approachable yet refined aesthetic. She has designed for national television shows and major advertising campaigns for networks including Netflix, Bravo, HGTV, and Fox. Her work has been featured in Elle Decor, Traditional Home, Architectural Digest, Luxe Magazine, Atlanta Style & Design, and on the cover of Modern Luxury.

Under her leadership, Heuer Design Collective has been named Best Design Firm by The Atlantan and has received multiple honors from the Georgia Design Awards, establishing its reputation as a standout in both residential and commercial interiors.

An Arizona native, Dawn now calls Atlanta home with her daughter Catherine and their golden retriever, Remy. She founded Heuer Design Collective in 2019 with a mission to make interior design more accessible and unintimidating, guiding clients toward spaces that are deeply personal, functional, and inspiring.